Challenge: Inspire college students to recycle denim through the Blue Jeans Go Green program.
Idea: Twist common fashion compliments to communicate how it feels (and how easy it is) to make a difference.
Challenge: Name and brand a new product at Lowe’s that helps customers feel good about paint colors before their walls are covered in them.
Idea: Create a sense of confidence through a name that connotes assurance, a tagline that drives it home, and an aesthetic inspired by precision.
Challenge: Encourage Charlotte citizens to do their part in making the city world-class by 2025.
Idea: Simplify the story and make it more fun by using the language of tech-driven millennials.
Challenge: Write and design a website for Charleston-based restaurant Butcher & Bee that conveys their genuine approach to food and community.
Idea: Keep the language clear, human and down to earth, while showcasing the restaurant’s gorgeous grub and chill scene with beautiful photography as much as possible.
Check it out: butcherandbee.com
Challenge: Engage custom audio-video integrators with tech manufacturer SnapAV.
Idea: Create an integrator-focused web series that’s as fun as it is informative, complete with a website, forum and social media presence.
Challenge: Educate Americans, especially young adults, on their susceptibility to colon cancer and empower them to take action against it.
Idea: Leverage the cultural phenomenon of selfie-taking and the fun of making faces to inspire sharing and donating.
Challenge: Connect with musicians, hipsters and shmoozers alike at the American Music Awards.
Idea: Take over Nokia Theater with an onslaught of in-your-face signage, including these glass-encased placards placed around new Nokia Lumia devices.
Challenge: Build buzz for Huggies Jeans Diapers in Sam’s Club, where most shoppers are grab-and-go.
Idea: Let mom put baby on a custom magazine cover and share it with friends and family on Facebook for an exclusive offer.
Bonus: Not only did mom save some cash and get showered in "awww's" for her efforts, she helped donate diapers to babies in need.
Challenge: Make the Nesquik Bunny cool again.
Idea: Create a customized comic book with none other than DC Comics, to be handed out at Walmart nationwide.
*Juicy Juice wanted to join the party, so we used the fruit characters from the new packaging to tell mom and kids alike that all-natural juice saves the day.
Challenge: Drive sales and awareness of Nokia Lumia devices during the busiest shopping season of the year.
Idea: Tell Nokia’s best-in-class imaging story by aligning with our core audience’s perspective on the holidays.
Challenge: Inspire small business owners to apply for a Visa Small Business Credit Card.
Idea: Illustrate Visa's understanding of the risk small business owners take to connect with them emotionally and prompt action.
Challenge: Connect with local farmers and hobbyists in Cleveland, Mississippi on limited resources.
Idea: Tell Wade's story through a branding TV campaign shot at local farms with local people featured in the spots.
Challenge: Grab passersby in public transit areas such as bus stops and train stations to drive awareness for a better travel method.
Idea: Showcase how much fun they could be having on BRP gear with contextually relevant messaging and day-dream worthy images.
A collection of things I like that couldn’t survive the harsh realities of clients, production or the Benjamins.