Boar’s Head FireSmith
Flavor forged in flame.
OBJECTIVECreate an immersive, sensory digital campaign that sparks excitement for a fiery new flavor at the deli.
OVERVIEW
We partnered with Boar’s Head to create a custom digital experience and integrated campaign for the launch of FireSmith Flame Grilled Chicken.
We aimed to immerse consumers in its flavor, aroma, texture, and craft – to ignite the senses – with a mix of education and inspiration. Craveworthy recipes offered fresh takes on classics. Red-hot music playlists created moments of connection in the kitchen.
Diverse interactive content encouraged exploration and celebrated the wondrous culinary power of fire, as each touchpoint told a unique yet relevant story, always focused on engagement.
SERVICES
Campaign Strategy
Content Production
Integrated Campaigns
Digital Experience
Organic Social
Paid Digital Media
Custom digital minigames drove engagement and educated on the craft, ingredients, and flavor.
Evocative messaging, atmospheric audio, and textural visuals enlivened interactions. Each touchpoint told a unique product story.
The campaign was hot.
🔥 34 million impressions
🔥 86K game plays
🔥 1/3 of visitors finished all four games
🔥 145k visits to the digital experience
Digital content included 30+ original recipes that extended across social platforms.
Social stayed hot.
🔥 3.6 million video views
🔥 100+ social posts across platforms
🔥 50K recipe page views on the site
“The FireSmith digital experience is best-in-class. A breakthrough approach for the brand.”
Elizabeth Ward
Boar’s Head VP of Marketing & Communications
