Cougar Paper

w/ Purpose

OBJECTIVE

Position a premium paper line as a true partner for creative professionals. 

OVERVIEW

Behind every great brand, there’s a purpose. There’s a reason for every decision. It’s this intentionality that makes them special, and it’s what drives the creative minds behind them. That’s the concept of w/Purpose, a print campaign showcasing the extraordinary possibilities of Cougar Paper.

The concept first took hold in a layered print piece targeting the retail industry. Our goal was to celebrate the choices creatives and printers make every day as they bring their brands to life – the details that are passionately considered and thoughtfully crafted. 

SERVICES

Brand Strategy
Brand Identity
Creative Development
Print Production

w/ Purpose celebrates the creative options in print production that can make brands shine.

Material choices in our featured pieces demonstrate the vast array of Cougar products. The campaign captured the tactile nuances of varying paper weights and finishes, as well as sophisticated techniques such as foil stamping and letterpress.

We created the fictional apparel brand Mantra to serve as the backdrop of our print pieces. The name builds on w/Purpose as an expression of a belief, an intention, a rallying cry.