Frolly
The good ones love dogs.
OBJECTIVEDream up and launch a brand where dogs are at the heart of how people meet.
OVERVIEWDogs bring joy to our lives, and with Frolly, to our love lives. By matching people through their shared passion for dogs, Frolly looks to make online dating more positive, authentic, and honest—just like our pets.
We partnered with the app makers to research the market, position the brand, create a distinct identity, skin the app, and develop the foundation of an integrated campaign.
Research validated our hunch that being a dog owner strongly influences the traits people associate with you, and they’re all positive. Thus, “The good ones love dogs.” We creatively built around this idea with a playful, joyful brand identity and campaign tapping into the traits people want to see in dogs and dates.
SERVICESMarket Research
Brand Strategy
Brand Identity
Interface Creative
Digital Experience
Integrated Campaign
Frolly is a funky mashup of frolic and jolly, capturing the joy dogs can bring to our days and our dates.
Fully ~ Frolly ~ Integrated
Once we established the brand identity, we layered it into the app interface – writing and designing dozens of interactions for the end-to-end user journey. We wanted each moment to feel intuitive, engaging, and unmistakably Frolly.
