Invetigation Discovery
Don’t just watch.
OBJECTIVECapture the deeply moving nature of true crime stories with a sharp brand refresh.
OVERVIEWWe pitched Investigation Discovery, a broadcast network dedicated to true crime content, as they looked to refresh their identity and appeal to new audiences. The deeper we searched, the more we realized: True crime isn’t just watched. It’s witnessed.
Research showed a variety of reasons why people engage with true crime content. One of the most compelling among them: it’s relatable. Stories mirror what’s happening in the world around us. It’s this closeness, this connection that keeps viewers coming back for more.
SERVICESBrand Strategy
Brand Identity
Core Messaging
Organic Social
Creative taps into the audience’s desire to feel like active participants in the search for truth.
Our social strategy created an ownable moniker for ultra fans (#IDwitness) that they can wear proudly as they share their tales and triumphs, and participate in investigations.
