Lowe’s Spot On

Be confident in your color.

OBJECTIVE

Transform the spotty experience of picking a paint color into one that feels fresh, fun, and easy. 

OVERVIEW

We worked with Lowe’s to launch a new product that makes it easier for do-it-yourselfers to confidently select paint colors for their home projects. Our collaboration spanned everything from verbal and visual identity to packaging and merchandising.

SERVICES

Brand Strategy
Verbal Identity
Visual Identity
Packaging Design
In-Store Marketing

The expressive name and vivid visual language provided a base layer to build the brand.

The name Spot On communicates purpose with personality, nodding to both the product’s function and its benefits. Visually, we were inspired by the world of paint swatches in the store.

Once the brand was set, we worked with Lowe’s engineers to design the box’s interior structure, ensuring the presentation of each kit element would be intentional and organized.

Following a successful pilot, Spot On paint kits were rolled out to Lowe’s stores nationwide.