Wildbatch

Refreshes like spring.
Pours like summer.

OBJECTIVE

Create a category-disruptive, lifestyle-centric Bloody Mary mix brand with a “premium, not pretentious,” ethos.

OVERVIEW

Wildbatch is a fresh take on the classic Bloody Mary. As we built this brand from scratch, our goal was to capture its light and bright flavor, package it in a bottle worthy of a table display, and tell stories as rich and fun as those we heard from its makers.

SERVICES

Brand Strategy
Verbal Identity
Visual Identity
Core Messaging
Packaging Design

Wildbatch celebrates craft and spontaneity, tradition and adventure.

Like a good conversation, the brand and packaging are sprinkled with moments that make us smile.

The brand positioning, “A refreshing state of mind,”  embraces the joy of the present moment as the product itself reimagines what a Bloody Mary can be and when it’s served.

In the sun or under the stars, on a friend-filled adventure or an everyday escape, if we’re having a good time, Wildbatch fits the occasion.